There's something about the way that design is commissioned that sets free idiocy. Up in the stratosphere of the corporate world, it's not possible for a designer to say, "I've thought about it for a bit, and I think this looks nice." You increasingly have to justify your jottings with philosophical ramblings. And, I suppose, for the corporate executive, it's also nice to believe that your career has more meaning than selling shampoo or fizzy drinks.
Which is how things like this happen. Pepsi's new logo, explained in this document. Now where's my copy of the
Emperor's New Clothes?
http://bunnitude.com/misc/files/pepsi_gravitational_field.pdfAnd here's what they were really thinking about
http://www.suckatlife.com/pepsiLogoBlowatlife.html
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