Excellent job opportunity

These may be straitened times, but the salary of £1 per annum still seems a little mean. Oh, but there's a "+ negotiable". My guess is that you need to be a good negotiator in this role, or it's not going to be the job for you.

New Pepsi logo

There's something about the way that design is commissioned that sets free idiocy. Up in the stratosphere of the corporate world, it's not possible for a designer to say, "I've thought about it for a bit, and I think this looks nice." You increasingly have to justify your jottings with philosophical ramblings. And, I suppose, for the corporate executive, it's also nice to believe that your career has more meaning than selling shampoo or fizzy drinks.

Which is how things like this happen. Pepsi's new logo, explained in this document. Now where's my copy of the Emperor's New Clothes?

http://bunnitude.com/misc/files/pepsi_gravitational_field.pdf

And here's what they were really thinking about

http://www.suckatlife.com/pepsiLogoBlowatlife.html

Lost in translation

Sites that pick up press releases and publish them without a second thought are common. Well, here's a site that's tried something different - rewriting the press release. Presumably the budget for the business is pretty low, so rather than employ writers, they must be using a programme that replaces words with their synonyms. I'm not sure that they care whether or not the result is readable, but rather that there's some content there that can be found on the internet. Because if somebody, somewhere clicks on your site it will make money, one day, eventually, maybe.

I think this idea deserves to succeed, because the result is bizarre. Read the thing in isolation and it's gibberish, but find the original and you can see the strange beauty of the translation. My favourite bits are

"Queen Mary University" = "Queen Jewess University"

"principal investigator" = "capital policeman"

"heart attacks and early death" = "hunch attacks and primeval death"

"new blood tests" = "newborn murder tests" and

"pilot study" = "airman think"

Rewritten - http://www.medicalnewsbase.com/medical-research-news/major-research-effort-to-improve-quality-of-care-for-heart-patients/

Original - http://www.bris.ac.uk/news/2009/6125.html

One day, all press releases will be written this way...