Activity Agreement Strategy Committee

The other day I stood next to a man who was going to this meeting. I've been pondering it ever since and I still can't work out what they would be discussing there.

This is the only place on the internet that this phrase is currently used (at least until their minutes go up, I suppose). I am so proud.

The evolution of religion

An interesting article by Pascal Boyer in Nature, on the evolution of religion. Or, perhaps more accurately, the evolution of religious sensibility.

The author writes that many aspects of human behaviour leave us predisposed to religious belief. It is easier for us to believe in religion than not to believe. Atheists, it seems, have a harder time of it.

My favourite bit is where he says that

Religious concepts and activities hijack our cognitive resources, as do music, visual art, cuisine, politics, economic institutions and fashion.

I'm not sure "hijack" is quite the word I would have chosen, particularly if it's fundamentalist religion that's doing the hijacking. But it did occur to me that Keats would have enjoyed the sentiment.

O for a life of Sensations rather than of Thoughts!

So did this facility provide some kind of competitive advantage?

Perhaps one day we will find compelling evidence that a capacity for religious thoughts, rather than 'religion' in the modern form of socio-political institutions, contributed to fitness in ancestral times. For the time being, the data support a more modest conclusion: religious thoughts seem to be an emergent property of our standard cognitive capacities.

Mildly amusing names for presenters: An occasional series

Date: Wednesday 18th March 2009

Title: Health of UK Military Personnel

Presenter: Dr Nicola Fear, Academic Centre for Defence Mental Health, King's College, London

Excellent job opportunity

These may be straitened times, but the salary of £1 per annum still seems a little mean. Oh, but there's a "+ negotiable". My guess is that you need to be a good negotiator in this role, or it's not going to be the job for you.

New Pepsi logo

There's something about the way that design is commissioned that sets free idiocy. Up in the stratosphere of the corporate world, it's not possible for a designer to say, "I've thought about it for a bit, and I think this looks nice." You increasingly have to justify your jottings with philosophical ramblings. And, I suppose, for the corporate executive, it's also nice to believe that your career has more meaning than selling shampoo or fizzy drinks.

Which is how things like this happen. Pepsi's new logo, explained in this document. Now where's my copy of the Emperor's New Clothes?

http://bunnitude.com/misc/files/pepsi_gravitational_field.pdf

And here's what they were really thinking about

http://www.suckatlife.com/pepsiLogoBlowatlife.html

Lost in translation

Sites that pick up press releases and publish them without a second thought are common. Well, here's a site that's tried something different - rewriting the press release. Presumably the budget for the business is pretty low, so rather than employ writers, they must be using a programme that replaces words with their synonyms. I'm not sure that they care whether or not the result is readable, but rather that there's some content there that can be found on the internet. Because if somebody, somewhere clicks on your site it will make money, one day, eventually, maybe.

I think this idea deserves to succeed, because the result is bizarre. Read the thing in isolation and it's gibberish, but find the original and you can see the strange beauty of the translation. My favourite bits are

"Queen Mary University" = "Queen Jewess University"

"principal investigator" = "capital policeman"

"heart attacks and early death" = "hunch attacks and primeval death"

"new blood tests" = "newborn murder tests" and

"pilot study" = "airman think"

Rewritten - http://www.medicalnewsbase.com/medical-research-news/major-research-effort-to-improve-quality-of-care-for-heart-patients/

Original - http://www.bris.ac.uk/news/2009/6125.html

One day, all press releases will be written this way...

On bullet points

In late 1942, there were signs that the Second World War was starting to turn. However, the sheer size and scale of co-ordinating the activities of the war machine was creating strain. Churchill felt many times that, at major strategy meetings, the key messages were being lost and ignored.

He mentioned this to one of his oldest friends, Arthur Murchison, as an aside in a letter in November that year. "I fear that, for the lack of adequate communication of what we must achieve, our achievements will be delayed," he wrote. Murchison, at that time an academic in the medieval history department at Cambridge University, took the matter to heart. He remembered the long lists of tallies he had studied for his doctorate. These were then summarised with further tallies. Surely this was the answer.

Over several weeks he came to develop the idea of the bullet point, an idea he presented to Churchill in early 1943. His detailed paper explains the difference between the list as rhetoric, as a numbered list (which encourages prioritisation) and the bulleted list, which presents key ideas "democratically". He famously showed this by using Churchill's "fight them on the beaches" speech. As Murchison points out, the existing speech is a fine example of rhetoric. But it could have been presented as the order in which the country should have been defended:

We shall fight

1. on the beaches
2. on the landing grounds
3. in the fields and in the streets
4. in the hills
5. never surrender

Or, as a bulleted list, which is not prioritised

We shall fight

• on the beaches
• on the landing grounds
• in the fields and in the streets
• in the hills
• never surrender

Churchill was thrilled, and the bullet point was quickly taken up by Allied commanders and strategists. He later claimed its invention had shortened the war by six months. After the war its use spread more widely. However, because of wartime secrecy, Arthur Murchison's link to the invention was lost, and was only redicovered several years ago.

Today, his only memorial is his gravestone, to be found in the picturesque churchyard of Histon, near Cambridge. The inscription reads

Here lies Arthur Murchison, medieval historian:

• Born 12 March 1900
• Died 24 April 1970
• Inventor of the bulletpoint

I'm a chocoholic, only with alcohol

I tried to look the world in the eye
Lift it up and ask it why
Do we take the strain
Of the nerveless pain
And I sighed
It might have been a dozen times
And maybe once or twice I cried
To see everything in the state it's in

And I wonder
Is there anything to save
Mystery, wonder and shame
Shelter in another name
They won't play my game
So I'm taking this song to my grave

Did I forget what I was
Trying to do something wonderful and something true
Turned out it was nothing new
Just opinions and some wittering
But I stayed
Was that the day my flight was delayed
Or maybe the day that I ran away

But I find
Something missing from my mind
Something in the way I behave
Made me settle into the state I'm in
And I'll never be the one upon the stage
The one who's all the rage
You can see the stain of the morning rain
I'm taking this song to my grave

Do you think it might be something bad?
The pains I find I always have
The spasm, the ache and the strain
The friends I thought I'd never have
Will it be sudden or will it be slow
I pray to God I never know
I don't suppose he'd tell me so
As he makes a day's news with nothing to lose

And she's there saying it will be OK
Well she's the one finding the way
The beautiful and the true
I won't let them happen to you

It seems there's nothing left to save
Just loneliness stilted by shame
I'm sorry I've forgotten your name
Or the reason I came
But I'm taking this song to my grave

There's only one thing more important than belonging, and that's not belonging.